& Commentary

August 14, 2020

24 Hours in Farming takes social media by storm

24 Hours in Farming, the UK Agricultural Industry’s biggest online event, has surpassed itself yet again.
Kicking off at 5am on Thursday, 6th August, people from across the industry were posting photos and videos (using “#Farm24”) on all major social media platforms throughout the 24 hours it was running. As well as being huge on Twitter, trending throughout the day, the exciting news for 2020 was the explosive and unprecedented growth across Facebook and Instagram. TikTok also contributed for the first time and generated 1,1 million views all of which brought new audiences to the campaign.
We are grateful for Morrisons’ continuing support of #Farm24.
Here is the highlight video with some of the headline stats in the news story.

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