& Commentary

January 22, 2021

‘LAMMA 365’ your digital farm machinery solution

LAMMA Show and Farmers Guardian has released an innovative new digital machinery platform, ‘LAMMA365’. The ground-breaking development – the first of its kind in agriculture – is set to become an indispensable resource for UK farmers and contractors wanting to compare and review any type of agricultural machinery.

The platform brings all facets of farm machinery together in one convenient place. It contains the latest news and industry trends, independent product reviews, videos, podcasts, webinars and a directory of leading manufacturers including CASE IH, Fendt, John Deere, Keenan, Krone, KUHN, New Holland and Texa. Since its recent launch, the site has already recorded nearly 30,000 page views and 6,000 users.
New features are being added all the time, which includes a dealer locator and a review comparison tool which has been launched this week. The new comparison tool can compare LAMMA365’s reviewed machinery and technology side by side. With just a couple of clicks, users can see how specs stack up between comparable machinery, compare pros and cons and view our verdicts. Which will help support users buying decisions.
Users will be able to compare Tractors, loaders, ATVs and 4x4s, harvesting equipment, tillage equipment, application equipment and grassland and forage equipment.
Built with Farmers and Contractors in mind, LAMMA 365 provides a fully customised experience by allowing users to select and save topics of interest. Users are then notified about the latest news and reviews they most want to know about. Categories include tractors, loaders and farm vehicles, equipment for grassland and forage, arable and root crop, applications and livestock, workshop and farm infrastructure and precision farming. By providing buying tips, user stories and product comparisons, it makes sourcing the right machinery easier for customers, and readily connects buyers with sellers.
Users can also benefit from the platform’s reward scheme, including a ‘super user’ category. The more users visit and interact with the site, the more points they receive.
Commenting on the launch of LAMMA 365, Elisabeth Mork-Eidem, Events Director at AgriBriefing said:
“We have created LAMMA 365 as an extension of the popular LAMMA Show brand to help amplify the machinery-buying process. It details the specifications of every product on our purpose built platform, giving the agriculture industry and the LAMMA audience a 365-day digital version of the meeting place they love. The driving force of LAMMA 365 will be superior multi-media content on phone, tablet or desktop, attracting everyone from buyers and sellers to enthusiasts, as well as those who just want to keep up with what’s going on in the world of farm machinery.”
Charles Blessley, Marketing Manager, Case IH, added:
“LAMMA 365 offers visitors a unique way of interacting with machinery brands in a way that is tailored to their own interests. At Case IH our focus is on bringing innovative, market-leading agricultural machinery solutions to farmers, from our legendary Farmall series, starting at 55hp, right through to the renowned Quadtrac, delivering up to 692hp. We are pleased to support LAMMA365 and look forward to seeing the platform develop and grow.”
Kate Hughes, Marketing and Communications Coordinator at Kuhn, added:
“It’s great to be part of a new digital news platform dedicated to agricultural machinery! With so many exciting innovations and developments happening within the industry, it’s a brilliant source of information for anyone working in farming and Agriculture.”
For further information, contact:
Kate Walsh, Event Manager, LAMMA Show
07787 242185 or
Nichola Bell, Marketing Lead, LAMMA Show
01772 799424 or

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